When it comes to mental health and wellness topics, the messaging can sometimes be serious and heavy. Our task was to make these mental wellness tips more accessible and palatable to the target audience on social media, while not undermining the importance of the information.
The task
Meet Fuzzy
We created a character that represents a friend that’s always there to help you weather through tough times - Fuzzy.
Fuzzy is designed to look approachable, almost huggable, and exudes a warm and bubbly personality. It has big ears that are always open to listen to you, and its wide excited eyes are always keen to look out for you.
Get in tune with mental health
We created a series of animated songs to talk about mental wellness tips.
The creation of these animated videos were an interesting experience.
These tunes were generated using AI. So that meant a lot prompting exercise to get the exact style of tunes we wanted.
The animation was not AI though 😉
Food For Thought
Recipes for mental wellness using food metaphors.
Client: Health Promotion Board Singapore
Agency: TBWA Singapore
Copy: Sean Leong
Art: Shae Yue
Animation: Lexa and team